The Challenge

The LA Area Chamber Foundation was tasked with delivering urgent statewide public information. Covering water conservation, extreme heat safety, vaccine access, and ITIN awareness across diverse communities throughout Los Angeles County.

Yet the communities most impacted were also the hardest to reach. Language barriers, distrust of institutions, and limited access to traditional media meant conventional outreach methods would not work.

The Foundation needed a partner capable of reaching people where traditional systems could not.

The Landscape

The campaign spanned dozens of cities and unincorporated communities across Los Angeles County, including South LA, Southeast LA, Eastside neighborhoods, the San Fernando Valley, and East Los Angeles.
Engagement had to happen in the spaces where community life actually happens: schools, swap meets, churches, small businesses, parks, adult schools, and neighborhood events.

The Impact

State of California — OCPSC Statewide Outreach (LA Area Chamber Foundation Partnership)

What could have been a compliance-driven outreach effort became a human-centered campaign rooted in trust.

Communities received information in ways that felt accessible.
Hard-to-reach populations were reached consistently.
State messaging gained legitimacy through trusted messengers.
The work demonstrated that equity-centered outreach is not only possible. It is measurable, scalable, and effective.

Del Sol Group didn’t just deliver outreach.
We built connection, credibility, and lasting infrastructure for public engagement.

The Goal

Create a people-centered outreach strategy capable of reaching multilingual, working-class, and immigrant communities at scale. While also maintaining accountability to state guidelines and measurable engagement targets.

The Work

Del Sol Group designed and led a culturally grounded outreach approach built on trust. Campaigns addressed four statewide priorities: Save Our Water, Extreme Heat, Vaccinate All 58, and ITIN awareness. Engagement was delivered through trained community outreach workers, multilingual materials, grassroots partnerships, phone outreach, and in-person conversations.

The campaign established a formal performance goal of 5,490 direct engagements, requiring strong coordination, documentation, and reporting across all activities.