Los Angeles Area Community Outreach Campaign (OCPSC Statewide Initiatives)
In partnership with the LA Area Chamber Foundation & State of California

The Challenge

Public agencies were tasked with delivering urgent, statewide messages, from extreme heat safety to water conservation to vaccine access. But, the communities most impacted were often the hardest to reach. Language barriers, distrust of institutions, and limited access to traditional media meant conventional outreach alone would not work.

The Landscape

Outreach spanned dozens of cities and unincorporated communities across Los Angeles County, including South Los Angeles, Southeast LA, Eastside neighborhoods, the San Fernando Valley, and East Los Angeles. Engagement needed to happen in the real places where community life unfolds: schools, swap meets, churches, small businesses, parks, adult education centers, and neighborhood events.

The Impact

Residents engaged because the outreach felt authentic, familiar, and respectful — not institutional. The result was strong participation across hard-to-reach communities and valuable insight for the client into what truly works when public messaging is delivered through trusted community channels.

More than outreach, the project demonstrated that culturally grounded strategy can extend the reach of public initiatives and deepen their impact.

*Quote by Peter Foo*

The Intention

Create a people-centered outreach strategy capable of reaching multilingual, working-class, and immigrant communities at scale. While also maintaining accountability to state guidelines and measurable engagement targets.

The Work

Del Sol Group designed and led a culturally grounded outreach approach built on trust. Campaigns addressed four statewide priorities: Save Our Water, Extreme Heat, Vaccinate All 58, and ITIN awareness. Engagement was delivered through trained community outreach workers, multilingual materials, grassroots partnerships, phone outreach, and in-person conversations.

The campaign established a formal performance goal of 5,490 direct engagements, requiring strong coordination, documentation, and reporting across all activities.